Digital Marketing Essentials Workshop
Digital marketing is about getting your business known and building your position on the digital landscape. Small businesses don’t always have a big budget for marketing, so they have to do things a little differently in order to grow their presence, increase results, and meet business goals. This workshop will help small business owners and managers create a digital marketing plan and apply the right strategies.
Our Digital Marketing plan
Digital Marketing Essentials Workshop
Overview
In today’s digital age, having a strong online presence is crucial for the success of any business. This comprehensive workshop is designed to equip small business owners, entrepreneurs, and freelancers with the essential skills and knowledge needed to thrive in the digital landscape. From understanding the fundamentals of digital marketing to mastering social media and email marketing using Mailchimp, this course covers everything you need to know to leverage your digital marketing potential and grow your business.
Workshop Details
Application is required to attend.
Date: Friday, 31 May 2024
Cost: R249
Place: 37 Van Eyssen Road, Glenlily
Time: 09:00 – 15:00
Payment Details:
Calvin Digital Marketing
Bank: Tyme Bank
Acc Holder: GWE Dorman
Acc Number: 51100380431
*Please use your name followed by “Workshop” as a reference. We look forward to seeing you!
Register by filling out the registration form or send an email to info@calvinbusiness.co.za
Course Content
This workshop is designed to equip small business owners, entrepreneurs, and solopreneurs or freelancers with the basic skills they need to succeed online using the Calvin Digital Marketing plan.
- Understanding the digital marketing landscape.
- Importance of digital marketing for small businesses, entrepreneurs, and freelancers.
- Website creation and integration with social media platforms in accordance with the RedDrum digital marketing plan.
- Defining your target audience and goals
- Create a unique selling proposition
- Choosing the right digital marketing channels
- Overview of the social media platforms we use (Facebook, Instagram, WhatsApp)
- Creating a social media marketing plan
- Create a Facebook page
- Content creation and curation strategies for Facebook
- Harness the power of WhatsApp to drive traffic to your business
- Introduction to email marketing and its Benefits
- Setting up and customizing a Mailchimp account
- Building an email list and designing compelling email newsletters
- Tracking email campaign performance and optimizing for success
- Creating synergy between social media, email, and other digital marketing channels
- Developing a cohesive brand identity online
- Automation tools and techniques to streamline marketing efforts
Meet Your Instructor
Calvin Dorman
In a career spanning over 30 years in the Advertising/Publishing Industry having worked predominately for Media24. For the past 6 years, he has been in the Graphic Design training industry doing stints at Prestige, Dynamix, and Damelin College.
Calvin offers companies and individuals eCommerce, digital marketing, business branding consultation, one-to-one specialist software training, and graphic/web design solutions.
His computer graphic skills include the Adobe CC Suite and the CorelDRAW Graphic Suite. He attained his Diploma in 1991 at the AAA School of Advertising.
In 1994, he decided to leave the corporate world and started one of the first computer training companies in Cape Town specializing exclusively in CorelDRAW and Corel’s PHOTO-PAINT. He pioneered the first CorelDRAW course at Varsity College in 1996.
Besides being an Entrepreneur, Lecturer, and Web Marketing Consultant, he also gives business seminars focusing on business principles and motivation.
To learn more about Calvin Dorman, visit his website: www.calvinbusiness.co.za